Segmentation
An enterprise prospect at the end of a sales cycle needs a different email than a cold lead who opened once. Taildove lets you build precise segments — by behaviour, deal stage, custom fields, or engagement — in minutes.
2–3x
Higher engagement
AND/OR
Logic on any field
Real-time
Preview before send
How it works
Combine any conditions with AND/OR logic. Build a segment once, then target it across campaigns, sequences, and one-off sends.
Most tools let you filter by basic fields. Taildove lets you combine conditions with AND/OR logic — so your segments are as precise as your thinking. Every segment is reusable across campaigns and sequences.
2.8x
higher open rate
41%
fewer unsubscribes
Segment — Enterprise leads, not yet replied
Active Segments — Performance
+12% open rate vs. avg
22.4% convert to paid
3.1x click-through rate
Win-back: 8.3% reactivated
Best segment for outreach
Go beyond basic filters. Segment by who opened your last campaign, who clicked a specific link, who hasn't engaged in 90 days. Different signals deserve different messages.
Import any data from your CRM — industry, company size, plan tier, deal stage, feature usage. Every custom field becomes a segmentation dimension. Build segments that reflect how your business actually works, not how a generic tool thinks it should.
Segment dimensions
Contact properties
Name, email, company, role, source
Engagement behaviour
Opens, clicks, recency, frequency
Group membership
Newsletter, customers, trial users
Subscription status
Active, unsubscribed, bounced
Custom fields
Industry, plan tier, deal stage
Tags
hot-lead, churned, VIP, enterprise
Enterprise leads, not yet replied
Industry = Enterprise AND Last replied = never AND Source = outbound
214 contacts — +12% open rate
Trial users — day 6, not activated
Tag = trial AND Created 6 days ago AND Has not clicked any link
38 contacts — 22.4% convert to paid
High-intent re-engagement
Opened last 3 campaigns AND Has not purchased AND Group = newsletter
891 contacts — 3.1x click-through rate
Churned customers — 90 days
Tag = churned AND Tag added > 90 days ago AND Status = inactive
91 contacts — 8.3% reactivated via win-back
7-day free trial. Advanced segmentation on every plan. No credit card required.
